Jamie Trull and I met shortly before the cusp of her gigantic business blow-up. She was talking to an out-of-state friend who told her that she should attend the Blissdom Conference. So, Jamie looks it up, sees me listed as a speaker, recognizes me from our neighborhood Facebook page, and BOOM! The rest is history.

Well, almost.

When I first met with Jamie, she was doing 1-on-1 small business finance coaching for women owned business, so I asked her to send me her pricing info. OMG, you guys. The PDF that she sent me was the ugliest thing I’d ever seen. We’d literally just met hours prior, and I sent her a message saying, “You can’t charge these prices looking like this.” HA! And I redesigned her PDF.

From there, I officially took on her visual branding - colors, fonts, patterns (ever see Jamie wearing animal prints? Yeah.) and her brand photography.

When we got around to her personal brand photoshoot, I knew she was going to be creating at least one course, and that it was going to be about finances in business. I’m not the kind of photographer that just takes photos of you with a mug and laptop and moves on. NOPE, I take a look your brand story, your promotions, your products/services and think: HOW CAN WE SAY ALL THIS IN PHOTOS? This means we shot for each module in her course, we shot images that would work for FB ads, her sales page, her website, her Facebook group and more. We shot to tell the story of her motivation, we shot the “mompreneur” storyline - all of it. And LET ME TELL YOU, Jamie is a MASTER of utilizing each and every image to TELL & SELL!

Check out how she uses her images:

ON HER WEBSITE

ON HER INSTAGRAM

ON A SALES PAGE

And, if you’re not already in her group that hit 30,000 members as of the time of this writing, then you might want to check it out! It’s a FREE Facebook group called Financial Literacy for Women Business Owners and it is a rockin’ hoppin’ place full of information, help, celebration and resources!

Check out what Jamie has to say about working with me!

When I arrived at Meg’s home, my immediate question was, “Why is this not ANYWHERE in your Instagram feed?!” See, Meg is a painter, whose style is distinctly like her mother’s, and she is also a non-practicing architect. And, with her architect’s eye and skill, she designed her current home. And it’s stunning.

I was immediately thrilled about her upcoming brand photography shoot just two days later.

As I walked through her home, hearing how she simply hated the entire process of posting on social media, I knew that showing the beauty of the spaces around her house would only serve to lend legitimacy to her artistic eye as a painter.

Not only do people love seeing behind-the-scenes, they also want to see evidence that you’re good at what you do. That you not only talk the talk, but that you walk that gorgeous walk as well, and Meg certainly does. As we walked around and chatted during her pre-session consultation for her brand shoot, I began talking about showing her house along with her art. I talked about how she could share her artistic process, how she learned painting from her mother, how she designed her home, her favorite spots in her house, what motivates her as a painter, etc.

Guide + worksheets

Give me the guide!

We respect your privacy. Unsubscribe at anytime.

Powered By ConvertKit

Often, we’re not excited about social media because we don’t know our ideal client and we don’t have a plan.

See, like most women, Meg wants to be able to leverage Instagram to sell her paintings, but she’s been inundated with the idea that she has to share all kinds of private things in order to be successful. MANY women tell me this. They say, “I’m a private person, but I know I need to be on Instagram for my business.”

Like I talked about in a recent weekly live in my Facebook group Create Your Badass Brand, you do not need to spill personal and private details about your life in order to be successful, I PROMISE! For someone like Meg, simply sticking to the categories of things I just mentioned would give her plenty to talk about, AND feel like her audience was getting to know her!

We can talk about things we love, things that motivate us, things that can get us stuck, dreams we have, even a favorite eye cream - all without divulging intimate details about our marriages or our finances or any other private matter that is no one else’s business and still make it so that we have created a connection to our audience.

Once we got through that and the ideas for images and content started rolling, Meg began to realize how much easier it was going to be posting on Instagram once she had the photos to help her say what she wanted to say! By the end of our consult, she was telling me she was EXCITED!

Two days later we had a beautiful shoot, which resulted in not only a unique brand photography session that showed off her super artsy in-home studio and her at work, but also the beauty of the home around that she created. I can’t wait to see what she does on social!

If you’d like to see more of Meg’s work and what she’s up to, check her out on Instagram!