Kristina and I have been friends for a few years now. She is one of the most kind-hearted people I have ever met in my life. She is HONESTLY just as beautiful inside as she is outside. And her art is equally as beautiful.

I had wanted an art piece from her for a while, so I was like, “HI. Do you want to trade?!” I got a gorgeous and giant painting that hangs in our entry way and she got all these gorgeous photos of her beautiful self, family and art!

She’s the third painter I’ve worked with, and it’s just so fun. I get so inspired by other artists and it becomes to use the look and feeling an artist’s paintings to help me in creating a concept and look for their brand photos. Kristina’s home matches her artist vibes so well (clean and cool) that it was easy to shoot in her home and have it mesh with her work photos.

When I work with a brand client with kids, we always have a conversation about how the kids fit into the brand. Some clients don’t want their kids in at all and it’s not necessary to do to connect with their ideal client. Some only want a little and for other clients the family almost IS the brand.

For Kristina, family is hugely important for her and her kids are her life. She loves encouraging them creatively, so it made sense to include them in part of our brand photoshoot. She got out some watercolors for the kids and they enjoyed painting while we captured some creative time with kids!

As with any brand shoot, we make sure to capture a mix of headshots, behind-the-scenes, “working” shots, details, some more thoughtful shots that let the individual talk about deeper thoughts and feelings, family time and fun!

If you want to check out more about Kristina and her beautiful art, she’s over on IG and she keeps her stories updated when she has sales! You can also contact her about commission work. She’s amazing!

See anything that inspires you? Make sure to save it to a Pinterest board!

“I hope this isn’t weird. I just wanted to tell you that what you do is so important. My son never smiles in photos and he’s smiling in these. Please keep doing what you do.”

Those were some of the first things that Courtney ever said to me when she called me, out of the blue, after receiving her son’s school photos from the Montessori school that I work with every year.

THAT, my friends, is an ideal client. From then on Courtney and I connected and talked of being creatives and the joy and struggles of those gifts. She’s an amazing human for so many reasons, not the least of which is that she simply cannot do fluff talk and gets right to the hearts of things. She hears you, she’s honest, she’s raw, vulnerable, full of faith and ridiculously talented and passionate. She would fit right in with the coolest art scenes of NYC, but instead navigates suburban life outside Nashville, TN.

When she said she wanted to do a personal brand photoshoot, I was practically jumping up and down. After the planning session we had (that I have with all my On Fire clients), I could barely contain myself. I was beyond stoked for this brand shoot.

Her art is dark, deep, soulful; it makes you a little uncomfortable - and that’s the way Courtney wants it. She wants you to feel moved out of your comfort zone, but also so in love with the paintings that you must have them on your wall. I knew this is what I wanted for our shoot. I wanted to make the majority of our shots a little off - maybe the horizon would be a little crooked or I’d miss getting a foot in the frame or the composition would be not quite right. Something so that the viewer would go, “Hmm…there’s something off about this.”

Her brand photography shoot also needed to be moody, have a touch of angst, struggle, and passion. In short, it needed to match her brand dead on so that the images would serve as award-winning supporting actors in the story of her artwork.

She was my first personal brand photoshoot that was an artist/painter, and I have since done 2 more, and I am in love. Artists allow me to bring out my own artistry even further, and each has her own unique style, and creating inside of that is just the coolest.

So, this is some of her shoot. To see how she’s doing an UNBELIEVABLE job using her brand photos & incorporating her own photos of her work and other photos from her phone, check out her Instagram.

Want more brand inspiration?!
Check out these blog posts!

When I arrived at Meg’s home, my immediate question was, “Why is this not ANYWHERE in your Instagram feed?!” See, Meg is a painter, whose style is distinctly like her mother’s, and she is also a non-practicing architect. And, with her architect’s eye and skill, she designed her current home. And it’s stunning.

I was immediately thrilled about her upcoming brand photography shoot just two days later.

As I walked through her home, hearing how she simply hated the entire process of posting on social media, I knew that showing the beauty of the spaces around her house would only serve to lend legitimacy to her artistic eye as a painter.

Not only do people love seeing behind-the-scenes, they also want to see evidence that you’re good at what you do. That you not only talk the talk, but that you walk that gorgeous walk as well, and Meg certainly does. As we walked around and chatted during her pre-session consultation for her brand shoot, I began talking about showing her house along with her art. I talked about how she could share her artistic process, how she learned painting from her mother, how she designed her home, her favorite spots in her house, what motivates her as a painter, etc.

Guide + worksheets

Give me the guide!

We respect your privacy. Unsubscribe at anytime.

Powered By ConvertKit

Often, we’re not excited about social media because we don’t know our ideal client and we don’t have a plan.

See, like most women, Meg wants to be able to leverage Instagram to sell her paintings, but she’s been inundated with the idea that she has to share all kinds of private things in order to be successful. MANY women tell me this. They say, “I’m a private person, but I know I need to be on Instagram for my business.”

Like I talked about in a recent weekly live in my Facebook group Create Your Badass Brand, you do not need to spill personal and private details about your life in order to be successful, I PROMISE! For someone like Meg, simply sticking to the categories of things I just mentioned would give her plenty to talk about, AND feel like her audience was getting to know her!

We can talk about things we love, things that motivate us, things that can get us stuck, dreams we have, even a favorite eye cream - all without divulging intimate details about our marriages or our finances or any other private matter that is no one else’s business and still make it so that we have created a connection to our audience.

Once we got through that and the ideas for images and content started rolling, Meg began to realize how much easier it was going to be posting on Instagram once she had the photos to help her say what she wanted to say! By the end of our consult, she was telling me she was EXCITED!

Two days later we had a beautiful shoot, which resulted in not only a unique brand photography session that showed off her super artsy in-home studio and her at work, but also the beauty of the home around that she created. I can’t wait to see what she does on social!

If you’d like to see more of Meg’s work and what she’s up to, check her out on Instagram!