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“Wait, why are you calling ME?” is what I asked Ashley when she told me she lived in Kentucky. “Because I looked around here for brand photographers and there was no one I wanted to work with. I’m fine driving to Nashville to work with you!”

I mean, why would you ever turn down a client that’s willing to drive quite the drive just to work with you?! Ashley was finishing up a course with a nationally-acclaimed coach so she could launch her own coaching business helping women walk through divorce. She was walking right into this new venture with very much the “been there, done that” story, determined to help other women not only navigate the dark, wooded path of divorce, but to come out the other side with a plan of joy. A way of approaching life that wasn’t about merely surviving alone, but thriving through intentional creation of a life that women adore.

I’ve redone my packages recently, but Ashely did the one that was the equivalent of my current Getting Started brand photography package. It was perfect for where she was in her business as it would provide a great new headshot/profile photo and lots of great 3/4 and full-length options, which are always great for about pages and “work with me” sections. The fact that we were in one location just walking around meant that she could do a few outfit changes, which would provide a nice variety for her Instagram!

As usual, we talked about her ideal client first so we could choose outfits and shot styles that would speak to them best. If you’re still struggling with figuring out your ideal client, I have a blog post all about it!

Her brand is definitely a little more badass and hard-edged than what you might expect, but it speaks very clearly to her ideal client and it stand out, for sure.

If you’re working on your brand, come join my Facebook group all about creating your beautiful, bold, badass brand!