Mary is a writer, she’s had two books published to date and she teaches others to go from idea to book in no time! What I loved about her right away is that her focus was to help people discover their creativity by loosening the constraints of the “rules.”

We had a lot of fun figuring out her brand photography session! We only used her home for the shoot (no other locations, but look at all the variety!) and it was perfect. It’s common to use someone’s home as part of their shoot, especially if they also work from home. People love to see your workspace!

This was the FIRST photoshoot I’d done since COVID-19 quarantine, so I wore a mask the whole time, which was INTERESTING for sure! It kept causing my eyepiece on my camera to fog up, and I didn’t have much peripheral vision below me, so I ran into some things a few times! But we still had a really amazing brand session!

Since she does work from home and is also a mom, we brought her son in at the end of the shoot. She is often teaching other work-from-home moms so it’s important to show that she GETS IT!

One of the things I always make sure of is that wardrobe choices & elements in each photo point to each other. So, she’s got the yellow striped shirt, which also goes with the lemons, and the vase from the lemonade matches the pillows that are outdoors when she’s journaling! These are the kinds of things that will keep her brand photos looking consistent no matter where she uses them!

SHE HAS USED HER PHOTOS BRILLIANTLY ON HER WEBSITE! Check it out to see what’s possible with the RIGHT brand photography!

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“Wait, why are you calling ME?” is what I asked Ashley when she told me she lived in Kentucky. “Because I looked around here for brand photographers and there was no one I wanted to work with. I’m fine driving to Nashville to work with you!”

I mean, why would you ever turn down a client that’s willing to drive quite the drive just to work with you?! Ashley was finishing up a course with a nationally-acclaimed coach so she could launch her own coaching business helping women walk through divorce. She was walking right into this new venture with very much the “been there, done that” story, determined to help other women not only navigate the dark, wooded path of divorce, but to come out the other side with a plan of joy. A way of approaching life that wasn’t about merely surviving alone, but thriving through intentional creation of a life that women adore.

I’ve redone my packages recently, but Ashely did the one that was the equivalent of my current Getting Started brand photography package. It was perfect for where she was in her business as it would provide a great new headshot/profile photo and lots of great 3/4 and full-length options, which are always great for about pages and “work with me” sections. The fact that we were in one location just walking around meant that she could do a few outfit changes, which would provide a nice variety for her Instagram!

As usual, we talked about her ideal client first so we could choose outfits and shot styles that would speak to them best. If you’re still struggling with figuring out your ideal client, I have a blog post all about it!

Her brand is definitely a little more badass and hard-edged than what you might expect, but it speaks very clearly to her ideal client and it stand out, for sure.

If you’re working on your brand, come join my Facebook group all about creating your beautiful, bold, badass brand!